Visit Bastrop Achieves Prestigious DMAP Accreditation with Distinction from Destinations International
BASTROP, Texas – Visit Bastrop is proud to announce it has been awarded the coveted Destination Marketing Accreditation Program (DMAP) seal by Destinations International, the global authority for destination organizations. This significant achievement recognizes Visit Bastrop's unwavering commitment to industry excellence and its adherence to the highest standards of performance and accountability in destination marketing and management.
What makes this accomplishment even more remarkable is that Visit Bastrop received the "Accreditation with Distinction" honor. This is the highest possible recognition for a destination organization, signifying that Visit Bastrop not only met but significantly exceeded the stringent minimum requirements for accreditation. The independent DMAP Board found no opportunities for the organization to improve its responses to the required standards, a testament to Visit Bastrop's exemplary operations and strategic vision.
"Receiving DMAP accreditation with distinction is a tremendous honor for Visit Bastrop and a true reflection of the dedication and hard work of our entire team," said Ashton LaFuente, Director of Marketing. "This prestigious designation confirms that Visit Bastrop operates at the forefront of the industry, demonstrating excellence in every aspect of our work, from governance and finance to marketing and visitor services. It also reinforces our commitment to our community and stakeholders, assuring them we employ best practices to advance Bastrop as a premier travel destination."
The DMAP accreditation program evaluates destination organizations across a comprehensive range of performance areas, including:
- Governance
- Strategic Planning
- Stakeholder Relations
- Finance
- Human Resources
- Management & Facilities
- Technology
- Research/Market Intelligence
- Brand Management
- Marketing
- Communications
- Group Sales & Services
- Visitors & Membership
- Destination Development
- Destination Experience
- Aspirational
By achieving "Accreditation with Distinction," Visit Bastrop joins an elite group of destination organizations worldwide, placing our city prominently on the map among industry leaders. This recognition underscores Visit Bastrop's success in driving the local visitor economy, fostering community engagement, and showcasing Bastrop, Texas's unique charm and vibrant offerings to a global audience.
This esteemed accreditation solidifies Visit Bastrop's position as a respected leader in the tourism industry and highlights its continuous pursuit of innovation and improvement in promoting the city of Bastrop.
