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Request for Proposal

Branding RFP

Visit Bastrop, a brand-new, first-ever destination marketing organization for the City of Bastrop is seeking proposals for brand development.  A 501c6, Visit Bastrop is charged with marketing one of Texas’s most historic communities for overall tourism, sports, conventions, meetings and special events.

Located about 30 miles southeast of Austin, Texas on the banks of the Colorado River, Bastrop is also close (20 miles) to the Austin-Bergstrom International Airport.  In combination with one of the best historically preserved Main Streets, Bastrop is also home to Hyatt Lost Pines Resort and Spa, a 491-room, world-class resort and convention hotel. Please visit www.visitbastrop.com to obtain a greater perspective of the potential of this unique destination, positioned conveniently between Austin, Houston and San Antonio.

Although Bastrop is a small community of about 8,000, (city population) our area attractions include the famous Circuit of the Americas (Formula 1 racing), the new NLand Surf Park (a huge competitive surfing facility), a great zip line facility, bass fishing, kayaking and outstanding outdoor recreation.  Our Lost Pines State Park has historically been one of our top attractions, along with a growing art and cultural element anchored by one of the largest copper and bronze art foundries in the nation, Deep In the Heart Art Foundry.

Quaint mom & pop shops, unique restaurants and even a distillery are located on our Main Street, along with numerous live music entertainment venues featuring local and Austin-area bands.  River activities, scenic hiking trails and sculpture art are located alongside Main Street providing an eclectic blend of activities, entertainment, cuisine and shopping experiences.

If you are interested in partnering with Visit Bastrop in a brand development process, please respond by January 15, 2018.  Responses should include past branding experiences, especially with small destinations.  Proposals should include a time-frame for your branding process along with a ball-park estimate of cost and what that includes.  Finalists will be asked to produce a short (15 min) video presentation of their proposal.

All proposals in this initial outreach will be treated confidentially.  Please send your response to:

 
Dale Lockett, President
Visit Bastrop
PO Box 1200
Bastrop, TX
78602
Or by email to lockett@visitbastrop.com

 

Adventure Awaits You